The former chief executive officer and co-founder of Henderson Rowe is launching a new business months after he exited the firm over complaints regarding ‘inappropriate language'.
Charles Aram, who exited the $650 million (£499 million) wealth boutique in February after being accused of using racist and sexist language in the office, is rolling out a digital venture that will allow users to preemptively take care of their affairs for when they die.
Kwaetus is still in its testing stage but will be available in platform and app format within the next month. It offers a number of 'end of life' options for users, such us organ donation, managing digital presence after death or hiring a professional writer to write their legacy.
Aram (pictured) told Wealth Manager he is keen to partner with wealth managers and plans to approach firms in the months after the app launches.
'Wealth managers are already adding a lot of value with the investment piece but a good wealth manager provides a relationship that is beyond investment,' he said.
He added Kwaetus can be used as a tool to help wealth managers' clients, particularly when it comes to putting insurance packages together.
Aram is also planning to recruit after the project takes off.
He said he was looking to put his past behind as he tries to make a success of his new enterprise.
'I don’t know how people are going to judge what was written about me. I have not answered to the allegations because it would take a lot of time and energy,' he said.
'My natural inclination was to answer the reports, but [I] chose not to go down the route of trying to create a better story so now I'm concentrating on the future.'
While he said the episode had been very damaging for him personally, he said he remains on good terms with former colleagues at Henderson Rowe.
Aram set up Henderson Rowe with James Henderson and Giles Rowe in 2002. He left the business in 2015 but retained his shareholding in it and remained a non-executive director.
He returned in 2018 as its CEO and sold the business to Asian fund giant Rayliant Global Advisors shortly after.