St James's Place (SJP) has appointed Emma Hunt as head of responsible investing as it looks to increase take-up of ethical funds and improve its environmental, social and governance (ESG) offering.
Hunt (pictured) has previously focused on ESG investing at Hermes, Towers Watson and Mercer.
She will lead SJP's responsible investment offering, which will include working with advisers and their clients.
SJP overhauled its ethical investment approach last July when it replaced Standard Life Aberdeen with Impax Asset Management as the manager of the £268 million Ethical fund. The restricted advice business also changed the name of the fund to the Sustainable and Responsible Equity (SRE) fund, to 'better describe its investment objective'.
Deputy chief investment officer at SJP Tom Beal said the firm wanted ESG investing to be a key part of SJP's 'identity and investment approach' following Hunt's appointment.
'We operate a minimum ESG criteria framework for all our underlying portfolio managers, which reflects the increased interest in this area from our clients to hold ESG-friendly portfolio,' he said.
Hunt said she hoped to develop SJP's ESG capabilities in the new role. 'ESG practices and good stewardship are now integral to the identity of any investment institution,' she added.