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IFA duo tap into millennial market with tech-based venture

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IFA duo tap into millennial market with tech-based venture

Advisers Jo Little and Alfie Mullan have launched an advice firm pitched specifically at young ‘tech entrepreneurs’.

Eelah, which opened its doors at the start of the month and is based in Old Street, central London, will operate as an appointed representative (AR) of Hemel Hempstead-based Emery Little, where the pair currently work.

The advice firm is owned by Little’s father, Andy Little, and was founded by her grandfather, Bryan Little. Mullan explained the firm preferred to keep the advisers on a contract basis and help launch Eelah as an AR. The alternative was losing their expertise altogether if they had to leave Emery Little to set up the new venture.

Before taking the plunge, the directors and co-founders of Eelah consulted ‘every single adviser that would see us’ for advice and tips on the start-up, said Mullan.

‘Our niche is tech entrepreneurs and executives: particularly ones who have had venture capital or investor backing, or come into an initial public offering or exit.

‘That is the core of our service. They [the client] had a company, sold it for an amount and are now asking what comes next. We also have an incubator service for company owners who have not reached that point yet,’ said Mullan.

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